I missed my son’s maturation clinic. He was the only child in the entire fifth grade not to have a parent present. There was no mom sitting by his side as the functions of testicles and ovaries were explained. …

There’s been a lot of debate about why women lose their confidence. There’s even been debate about whether we do, with many arguing that the “confidence gap” is purely a myth. …

In an industry where buzzwords like “customer journey,” “persona,” “pain-points” and “influencer” dominate, it’s ironic that 91% of women feel advertisers don’t understand them. This is especially troubling considering they account for 85% of all purchases. It seems that in our efforts to craft clever creative, we lost site of…

To the wind, wild grass bends. The trout swim one way alone. To the lakes rivers send, The law of gravity all they know. In their compliance are they alone? Even the mountain’s height is forced. It’s not her will to rise. …

How quickly does your company react to change? And, do you wish it could react faster? One thing the Covid-19 pandemic has shown us is the advantage of speed and flexibility in a rapidly changing environment. Due to the virus, we’ve helped several of our brands adjust messaging with short…

The Voice Revolution, was here before COVID-19, but the pandemic is accelerating the need to embrace it. With people social-distancing at home, it’s more critical than ever for brands to maintain and grow their digital connections. Voice technology delivers exactly what’s needed — a way to interact with customers in…